Ancient mineral water from New Zealand
Beginning as rainfall on Mount Taranaki, Pure One has spent over 46,000 years naturally filtering through layers of volcanic rock before emerging from a protected artesian aquifer, 1,000 metres beneath the surface.
Naturally enriched with minerals, Pure One offers a distinctive expression of New Zealand's volcanic landscape.
One source. Shaped by nature.
46,000 years in the making
Over thousands of years, the water is naturally filtered and shaped by the surrounding geology before being drawn from The Matemateāonga Formation.
Through carbon dating, Pure One has been measured to be at least 46,000 years old at the time of bottling.
A mineral profile unlike any other
As the water moves slowly through layers of volcanic rock, naturally occurring minerals are absorbed along the way, shaping Pure One’s distinct mineral profile.
With 780 mg/L of Total Dissolved Solids (TDS), Pure One is one of the most mineral-rich bottled waters in New Zealand.
Mineral water refills
Our award-winning New Zealand mineral water is available through eco-friendly in-store refills in Taranaki. Bring your own container or choose from our reusable glass and BPA-free bottles.
Nationwide, our online refill system allows customers to return empty Pure One containers for refilling - a more sustainable way to enjoy premium mineral water across New Zealand.
Internationally awarded
The FineWaters Taste & Design Awards are recognised as one of the world's leading competitions for natural bottled water. Each year, a panel of internationally recognised water sommeliers conducts blind tastings to evaluate waters from around the world for their taste and overall quality.
Pure One has been awarded Gold for Taste in the Still, Medium Minerality category for three consecutive years:
2024 – San Sebastián, Spain
2025 – Atlanta, USA
2026 – Montréal, Canada
These awards recognise what our customers experience in every glass: a naturally smooth, balanced mineral water with exceptional character.
Pure One I New Zealand Mineral Water I 500ml Glass - Case of 12
