Premium Mineral Water from Mount Taranaki, New Zealand

Born as rainfall on Mount Taranaki.

Naturally filtered through volcanic rock for over 46,000 years.

Drawn from an ancient artesian aquifer 1,000 metres beneath the earth’s surface.

46,000 years in the making

Our water rises from an ancient artesian aquifer formed between 3.6 and 23 million years ago.

Protected deep beneath layers of volcanic rock, it remains untouched by modern contaminants and preserved in its pure state.

Carbon dated to be at least 46,000 years old when bottled.

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Incredible minerality

Naturally enriched with 780 mg/L of Total Dissolved Solids (TDS), Pure One contains 17 essential minerals and a naturally alkaline pH of 8.5 - delivering balanced, mineral-rich hydration.

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Mineral water refills

Our award-winning New Zealand mineral water is available for eco-friendly in-store refills in Taranaki. Bring your own container or choose from our reusable glass and BPA-free bottles.

Nationwide, you can return your empty Pure One container through our simple online refill system - a sustainable way to enjoy premium mineral water wherever you are in New Zealand.

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Award-winning taste

Recognised for excellence on the international stage, Pure One has received Gold for two consecutive years (2024 and 2025) at the prestigious Taste & Design Awards in the Still, Medium Minerality category.

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