Ancient mineral water from deep beneath New Zealand
Drawn from an ancient artesian aquifer under Mount Taranaki’s volcanic landscape. Protected deep underground, carbon dated to be at least 46,000 years old.
46,000 years in the making
Over tens of thousands of years, water moves slowly through layers of volcanic rock - shaping a distinct mineral profile. Pure, smooth, and defined by its origin.
It rises from an ancient artesian aquifer formed between 3.6 and 23 million years ago, naturally protected deep within volcanic rock.
Its measured age when bottled is at least 46,000 years through carbon dating.
Incredible minerality
Naturally enriched with 780 mg/L of Total Dissolved Solids (TDS), Pure One contains 17 essential minerals and a naturally alkaline pH of 8.5 - delivering balanced, mineral-rich hydration.
Mineral water refills
Our award-winning New Zealand mineral water is available for eco-friendly in-store refills in Taranaki. Bring your own container or choose from our reusable glass and BPA-free bottles.
Nationwide, you can return your empty Pure One container through our simple online refill system - a sustainable way to enjoy premium mineral water wherever you are in New Zealand.
Award-winning taste
Recognised for excellence on the international stage, Pure One has received Gold for two consecutive years (2024 and 2025) at the prestigious Taste & Design Awards in the Still, Medium Minerality category.
Pure One I New Zealand Mineral Water I 750ml Glass - Case of 6
