Ancient mineral water from deep beneath New Zealand
Drawn from an ancient artesian aquifer under Mount Taranaki’s volcanic landscape. Protected deep underground, carbon dated to be at least 46,000 years old.
One source. Shaped by nature.
46,000 years in the making
Beginning as rainfall on Mount Taranaki, this water begins a slow journey beneath the earth’s surface.
Over 46,000 years, it moves through layers of volcanic rock - naturally filtered and shaped along the way.
Drawn from an ancient artesian aquifer formed between 3.6 and 23 million years ago, it remains protected deep underground.
A distinct mineral profile
As water moves slowly through volcanic rock over thousands of years, it absorbs a natural balance of minerals - shaped by time and geology.
The result is a composition defined by its origin: soft, smooth, and clean, with a balanced finish.
Mineral water refills
Our award-winning New Zealand mineral water is available for eco-friendly in-store refills in Taranaki. Bring your own container or choose from our reusable glass and BPA-free bottles.
Nationwide, you can return your empty Pure One container through our simple online refill system - a sustainable way to enjoy premium mineral water wherever you are in New Zealand.
Award-winning taste
Recognised for excellence on the international stage, Pure One has received Gold for two consecutive years (2024 and 2025) at the prestigious Taste & Design Awards in the Still, Medium Minerality category.
Pure One I New Zealand Mineral Water I 750ml Glass - Case of 6
