FAQ's

Where does Pure One come from?

Pure One begins as rainfall high above the magnificent Taranaki Maunga. As the water slowly begins its 46,000-year voyage deep beneath the earth, it is naturally filtered through layers of volcanic rock; protected and preserved from external elements, untouched by man.

Deep beneath the earth lies a million-year-old aquifer; The Matemateāonga Formation. Once the water reaches the aquifer it slowly migrates through reacting with the sediment; ions are exchanged between the water and rock resulting in Pure One's unique mineral content.

What is an artesian aquifer and how is it formed?

Our Natural Alkaline Artesian Mineral water comes from one of the world’s oldest aquifers - the Matemateāonga Formation. Late Miocene to early Pliocene in age (3.6 - 11.6 million years), it is one of the oldest aquifers in New Zealand.

An artesian aquifer is naturally formed underground, confined by layers of permeable rock and other material, where water has travelled to. The aquifer exists under such geological pressure that this forces the water upward naturally. 

Pure One is the only water in New Zealand whose source comes from the Matemateāonga Formation, resulting in one of the purest and most unique mineral waters in New Zealand.

How do you get the water from the artesian aquifer?

We reach the Matemateāonga Formation through the Bonithon No-1 Well; a deep, 1,000m sealed well that was originally drilled in 1906 in the hopes of finding oil, however, they discovered warm mineral water instead.

As the aquifer is artesian, this means that the water flows naturally to the surface without the need for any heavy machinery that could be damaging to the earth.

How do you know Pure One is the oldest known mineral water in New Zealand?

Pure One has been scientifically assessed as being at least 46,000 years old, making it the oldest known mineral water in New Zealand.

Scientists at GNS Science (a New Zealand Crown Research Institute), are able to depict the age of our water through carbon isotope testing. 

'We know your water sample is at least 46,000 years old, but it could be much, much older than that - it was too old to be measured by radiocarbon with any accuracy.'

How do you know that Pure One is the deepest known mineral water in New Zealand?

Pure One comes from a 1,000m deep sealed well, making it the deepest high-quality mineral water source known in the country.

Mineral Water vs Spring Water - What's the difference? (TDS)

Water's subtle taste and character are determined by the type and amount of minerals it contains (Total Dissolved Solids, or TDS). TDS is the most critical factor giving water its taste and character, the higher the mineral content, the more distinct a water's taste can be. 

Regulations regarding TDS vary throughout the world, however, like the U.S, Australiasian bottled water must contain at least 250 mg/L TDS to be labelled as mineral water, anything under that amount results in the water being spring water. 

Pure One’s TDS is 780 mg/L - we are the only water of our kind known in New Zealand to have this level of TDS, meaning you will be discovering what a true New Zealand mineral water tastes like for the very first time (you'll find that most waters are spring).

Why does Pure One taste different?

The journey that a water embarks on is represented in the taste - each natural water is uniquely different.

Pure One has embarked on a 46,000 year journey, collecting 780 mg of mineral content per litre (TDS) along the way. Due to our higher TDS level, you will be able to taste a difference from your very first sip of Pure One; this contributes to our smooth, fresh, almost sweet taste, leaving a silky texture on the palate - it is unmistakable and truly unique. 

Our unique balance of minerals makes for the ideal drink for any occasion - in a restaurant, for performance, or for daily hydration at home or on the go. Nature's finest.

For the ultimate hydrating experience we recommend serving chilled.

What 17 Essential Minerals are in Pure One?

Pure One is the only known mineral water of its kind in New Zealand to have 17 of the 21 minerals considered essential for human health. 

Essential minerals are nutrients required by the body for various aspects of human health. These minerals cannot by produced by the body and therefore have to be provided by our diets every day for optimum health.

Our 17 essential mineral include:

  • Calcium (Ca)
  • Magnesium (Mg)
  • Sodium (Na)
  • Potassium (K)
  • Phosphorius (P)
  • Chloride (CI-)
  • Iron (Fe)
  • Zinc (Zn)
  • Colbalt (Co)
  • Copper (Cu)
  • Manganese (Mn)
  • Molybdenum (Mo)
  • Iodine (I)
  • Selenium (Se)
  • Boron (B)
  • Vanadium (Va)
  • Chromium (Cr)

What makes Pure One antioxidant?

Pure One has naturally occurring selenium! Antioxidants like selenium help reduce oxidative stress by keeping free radical numbers in check. They work by neutralising excess free radicals and protecting cells from damage caused by oxidative stress.

Pure One is one of the only waters in New Zealand that has a naturally occurring antioxidant, most other waters have antioxidants artificially added or don't have any antioxidants present at all.

If a water says that it is antioxidant, be sure to check what antioxidant this is and whether it is natural or not.

What is 'living' water?

Some unique waters have biophotons present, indicating that that particular water is ‘living’ water. 

Simply put, biophotons are light emissions by which cells communicate. As humans, our cells utilise this light energy (biophotons) to sustain life, if we did not have biophotons we would not live. 

Water must have biophotons present in it to be 'living' water, if it does not then it is 'dead' water.

Most water is referred to as ‘dead’ water, which is a result of contamination of the water with pollution, pesticides, fertiliser, and other various chemicals often used to treat and process the water. 

Pure One has been analysed with the result being that biophotons are present in our water, making us ‘living’ water. 

Is Pure One tested?

Pure One is tested regularly and complies with the New Zealand Health Regulations, National Program level 3: Manufactures of non-alcoholic beverages/water, to ensure the highest quality.

Do you add anything to Pure One?

No, we do not! All of the components found in our water are naturally occurring, the same goes for our pH. Our water is 100% Natural and unaltered from the purity of its origins, as it should be.

Do you treat Pure One?

Legally in New Zealand water must be treated in some way before it is sold commercially. We ozonate our water to guarantee quality and freshness before we bottle it at source.

What is ozone?

The ozonation process is used to eliminate any impurities that may be present in water, without adding any chemicals or, altering the water's mineral components.

How does this process work? Ozonation occurs when a single oxygen molecule is split into two separate oxygen atoms. These atoms are able to react with other oxygen molecules to create ozone.

Where do I store my water?

As we are a mineral water, we recommend keeping your bottles & containers away from the sunlight as best as possible. Always try to store your water containers in a cool, shaded place.

Do I need to clean my containers/bottles?

Yes. Due to our higher TDS level we recommend that you clean your containers/bottles out regularly to help prevent mineral build-up.

We recommend cleaning your containers around every 1-2 months.

How do I clean my containers/bottles?

Option 1: Sterilising tablet (Milton)

  • Put a sterilising tablet in your container and fill it to the top with warm/hot water.
  • Let it soak for around 24 hours.
  • Tip most of the water out, but leave a little in the container and shake the water around to try and move any mineral build-up that may be in the container.
  • Tip all of the water out and rinse the container (be sure to rinse it out a few times).
  • We recommend x 4 sterilising tablets for 20L, 2 for 10L, 1 for 5L. Anything under 5L we would suggest using white vinegar.
  • If there is still build-up in your container you may need to use a brush.

Option 2: White Vinegar

  • Put white vinegar into your container and fill it up 1/4 of the way with warm/hot water.
  • Shake the container around a few times to try and move any mineral build-up that may be in the container.
  • Tip this out.
  • Add some more white vinegar and fill the container to the top with warm/hot water and let it soak for around 24 hours.
  • Tip all of the water out and rinse the container (be sure to rinse it out a few times).
  • We recommend 1 cup for 20L, 1/2 cup for 10L, 1/4 cup for 5L. Anything under 5L we suggest a couple of tablespoons.