Pure One begins as rainfall above Mount Taranaki on New Zealand’s West Coast. The water journeys deep beneath the earth to an ancient artesian aquifer known as the Matemateāonga Formation - naturally formed 3.6 to 23 million years ago. As it moves through layers of mineral-rich rock and sediment, the water naturally absorbs essential minerals, giving Pure One its unique composition and taste.

The difference between mineral water and spring water is primarily determined by total dissolved solids (TDS), which reflects the concentration of naturally occurring minerals in the water.

Mineral water: typically contains 250 mg/L TDS or higher

Spring water: typically contains less than 250 mg/L TDS

This mineral content influences both structure and taste.

The majority of bottled waters in New Zealand are classified as spring water, with relatively low mineral content.

Naturally occurring mineral water, with a higher and more defined mineral structure, is far less common.

Our mineral profile is shaped over 46,000 years through volcanic geology, resulting in a soft, balanced structure.

With a TDS of 789 mg/L, Pure One is the only known mineral water of its kind in New Zealand.

Pure One’s taste is shaped by nature. As the water filters through mineral-rich rock layers deep underground, it naturally absorbs essential minerals that create its distinctive composition.

The result is a soft, refined taste with a clean, smooth finish.

Our minerals include:

• Calcium (Ca)
• Magnesium (Mg)
• Sodium (Na)
• Potassium (K)
• Phosphorius (P)
• Chloride (CI-)
• Iron (Fe)
• Zinc (Zn)
• Colbalt (Co)
• Copper (Cu)
• Manganese (Mn)
• Molybdenum (Mo)
• Iodine (I)
• Selenium (Se)
• Boron (B)
• Vanadium (Va)
• Chromium (Cr)

We reach the aquifer through the Bonithon No-1 Well; a deep, 1,000m sealed well that was originally drilled in 1906 in the hopes of finding oil, however, they discovered warm mineral water instead.

As the aquifer is artesian, this means that the water flows naturally to the surface without the need for any heavy machinery that could be damaging to the earth.

Pure One has been scientifically assessed as being at least 46,000 years old, making it the oldest known mineral water in New Zealand.

Scientists at GNS Science (a New Zealand Crown Research Institute), are able to depict the age of our water through carbon isotope testing. 

'We know your water sample is at least 46,000 years old, but it could be much, much older than that - it was too old to be measured by radiocarbon with any accuracy.'

We recommend enjoying Pure One within 3–4 months.

We recommend keeping your bottles & containers away from the sunlight as best as possible. Always try to store your water containers in a cool, shaded place.

Pure One is tested regularly and complies with the New Zealand Health Regulations, National Program level 3: Manufactures of non-alcoholic beverages/water, to ensure the highest quality.

Legally in New Zealand water must be treated in some way before it is sold commercially. We ozonate our water to guarantee quality and freshness before we bottle it at source.

The ozonation process is used to eliminate any impurities that may be present in water, without adding any chemicals or, altering the water's mineral components.

Ozonation occurs when a single oxygen molecule is split into two separate oxygen atoms. These atoms are able to react with other oxygen molecules to create ozone.

Due to our higher Total Dissolved Solids (TDS) level, we recommend cleaning your containers and bottles regularly to help prevent mineral build-up.

How often?

Every 4 weeks or sooner.

How to clean:

• Use Milton Sterilising Tablets (available at most supermarkets), or
  
• Use white vinegar and warm/hot water
  

Vinegar method:

• Add approximately ¼ cup of white vinegar to your container
• Fill with warm/hot water
• Shake for 30 seconds and allow it to sit before rinsing
  

If your container has a tap, we recommend removing it and cleaning it separately.