Our water story
Our story has always been New Zealand, brought to life with every sip of Pure One. Take a step back in time to discover water that has been untouched for over 46,000 years—a time when nature was at its purest. Discover the story of New Zealand’s most unique mineral water.
Standing high above sea level and surrounded by lush native forests, pristine streams, and waterfalls, Mount Taranaki is where our story begins. As clouds gather and rain falls, it embarks on a remarkable journey deep beneath the earth’s surface. Along the way, the water is naturally filtered through layers of volcanic rock, ensuring it remains protected and pure, untouched by external elements.
A unique single source deep beneath the earth
Our water flows deep beneath the earth to an ancient artesian aquifer, known as the Matemateāonga Formation. This unique aquifer, primarily composed of sandy mudstones and siltstones, is characterised by irregular sandstones, limestones, and shell beds dating back to the Miocene to Pliocene epoch—approximately 3.6 to 23 million years old.
As the water reaches the depths of the aquifer it slowly migrates through reacting with the sediment. Ions are exchanged between the water and rock resulting in Pure One's signature mineral content. Existing under such geological pressure the water flows naturally to the surface through a 1,000m sealed well, emerging pure and untouched.
With a measured age at bottling of at least 46,000 years, Pure One is scientifically assessed as one of the oldest mineral waters in the world.
Incredible minerality
To be classified as mineral water, water must contain at least 250 mg/L TDS (Total Dissolved Solids); anything below that is considered spring water. With an impressive 780 mg/L TDS, Pure One is the only known mineral water of its kind in New Zealand.
Not only is Pure One incredibly hydrating, but it also contains 17 of the 21 essential minerals vital for good health. These minerals include calcium, magnesium, sodium, potassium, phosphorus, and chloride. Additionally, Pure One offers rare trace minerals such as iodine, selenium, vanadium, and zinc—minerals that are often hard to source but vital for maintaining overall wellness.
Typical analysis at source, (accurate to +/- 20%)
pH 8.4-8.5
Bicarbonate 650 mg/L
Boron 2.4 mg/L
Calcium 3.8 mg/L
Chloride 36 mg/L
Chromium < 0.08053
Cobalt < 0.00021
Copper 1.41 µg/L
Fluoride (natural) 1.45 mg/L
Iodine 9.1 µg/L
Magnesium 1.3 mg/L
Managenese 1.59 µg/L
Molybdenum 2.4 µg/L
Nitrate <0.2 mg/L
Phosphorus 111 µg/L
Potassium 3.3 mg/L
Selenium 1.1 µg/L
Silica 20 mg/L
Sodium 324 mg/L
Sulphate 500 µg/L
Vanadium 1.1 µg/L
Zinc 1.9 µg/L
Hardness 14.8 mgCaCO3/L
Total Dissolved Solids 780 mg/L
There will always be slight variances due to our water being 100% natural
Unmistakable taste
Each natural mineral water has its own unique taste and characteristics depending on the journey the water takes as it flows to the site of its source.
Pure One offers a unique and refined taste, shaped by its 46,000-year journey deep beneath the earth. The subtle mineral composition of our water, primarily consisting of bicarbonate and sodium, with low levels of calcium and magnesium, creates a soft, slightly sweet taste and a smooth finish—it is unmistakeable and truly unique.
At the 2024 Taste & Design Awards in San Sebastián, Spain, Pure One proudly earned Gold for Taste in the Still, Medium Minerality category—solidifying our place as a truly exceptional and premium water with one of the finest tastes in the world.