Our water story
Our story has always been New Zealand, brought to life with every sip of Pure One. Take a step back in time to discover water that has been untouched for over 46,000 years - a time when nature was pure. Discover the story of the only known mineral water of its kind in New Zealand.
Standing high above sea level and surrounded by lush native forests, pristine streams, and waterfalls, Mount Taranaki is where our story begins. As clouds gather and rain falls, it embarks on a remarkable journey deep beneath the earth’s surface. Along the way, the water is naturally filtered through layers of volcanic rock, ensuring it remains protected and pure, untouched by external elements.
A unique single source deep beneath the earth
Our water flows deep beneath the earth to an ancient artesian aquifer, known as the Matemateāonga Formation. This unique aquifer, primarily composed of sandy mudstones and siltstones, is characterised by irregular sandstones, limestones, and shell beds dating back to the Miocene to Pliocene epoch - approximately 3.6 to 23 million years ago.
As the water reaches the depths of the aquifer, it slowly migrates through reacting with the sediment. Ions are exchanged between the water and rock resulting in Pure One's signature mineral content. Existing under such geological pressure the water flows naturally to the surface through a 1,000m sealed well, emerging pure and untouched.
With a measured age at bottling of at least 46,000 years, Pure One is scientifically assessed as one of the oldest mineral waters in the world.
Incredible minerality
To be classified as mineral water, water must contain at least 250 mg/L TDS (Total Dissolved Solids); anything below that is considered spring water. With an impressive 780 mg/L TDS, Pure One is the only known mineral water of its kind in New Zealand.
Not only is Pure One incredibly hydrating, but it also contains 17 of the 21 essential minerals vital for good health. These minerals include calcium, magnesium, sodium, potassium, phosphorus, and chloride. Additionally, Pure One offers rare trace minerals such as iodine, selenium, vanadium, and zinc—minerals that are often hard to source but vital for maintaining overall wellness.
Typical analysis at source, accurate to +/- 20% (milligrams per litre)
pH 8.5
Bicarbonate 650
Sodium 324
Chloride 36
Silica 20
Calcium 3.8
Potassium 3.3
Boron 2.2
Fluoride (natural) 1.45
Magnesium 1.3
Sulphate 0.5
Nitrate <0.2
Phosphorus 0.111
Chromium < 0.08053
Iodine 0.0091
Copper 0.00141
Molybdenum 0.0024
Manganese 0.00159
Cobalt < 0.00021
Selenium 0.0011
Vanadium 0.0011
Zinc 0.0019
Hardness 14.8 mgCaCO3/L
Total Dissolved Solids 780 mg/L
There will always be slight variances due to our water being 100% natural
May not be suitable for people with CVD
Unmistakable taste
Every natural mineral water tells a story through its taste, shaped by the journey the water takes to the site of its source. Pure One has been naturally refined over 46,000 years, with a delicate mineral balance - primarily bicarbonate and sodium, with low levels of calcium and magnesium - creating a soft, slightly sweet flavour with an exceptionally smooth finish. The result is a taste that is unmistakable, offering a truly unique experience in every sip.
At the 2024 and 2025 Taste & Design Awards, Pure One proudly earned Gold for Taste in the Still, Medium Minerality category, solidifying our place as a truly exceptional and premium water, recognised for having one of the finest tastes in the world.