One source. One story.

46,000 years beneath the earth.

Shaped by nature

Sourced from the Matemateāonga Formation, an ancient artesian aquifer formed between 3.6 and 23 million years ago beneath Mount Taranaki.

Over thousands of years, Pure One moves slowly through layers of volcanic rock, interacting with the surrounding geology and naturally absorbing minerals along its journey underground.

Under natural artesian pressure, the water rises through a sealed 1,000 metre well to the surface. Through carbon dating, it has been measured to be at least 46,000 years old at the time of bottling.

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Mineral composition

Most bottled waters in New Zealand are classified as spring water. Naturally occurring mineral water, characterised by a higher concentration of dissolved minerals, is considerably less common.

One of the key measures used to assess mineral content is Total Dissolved Solids (TDS) - the concentration of naturally occurring minerals present within the water.

Spring waters typically contain less than 250 mg/L TDS, while mineral waters generally exceed this level.

With a TDS of 780 mg/L, Pure One is categorised as a medium mineral water. It is one of the most mineral-rich bottled waters in New Zealand.

Our unique sodium-bicarbonate mineral profile, complemented by lower levels of calcium and magnesium, contributes to the soft texture, smooth finish and distinctive character of Pure One.

Accurate to +/- 20% (milligrams per litre)

Core mineral profile (mg/L)

Total Dissolved Solids (TDS) - 780 mg/L

Hardness – 14.8 mg CaCO₃/L

pH - 8.5

Bicarbonate - 650

Sodium - 324

Chloride - 36

Silica - 20

Supporting minerals (mg/L)

Calcium – 3.8

Potassium – 3.3

Boron – 2.2

Fluoride (naturally occurring) – 1.45

Magnesium – 1.3

Sulphate – 0.5

Trace elements (mg/L)

Nitrate – <0.2

Phosphorus – 0.111

Chromium – <0.08053

Iodine – 0.0091

Copper – 0.00141

Molybdenum – 0.0024

Manganese – 0.00159

Cobalt – <0.00021

Selenium – 0.0011

Vanadium – 0.0011

Zinc – 0.0019

Notes

Typical analysis at source. Mineral composition may vary slightly due to the water’s natural origin.

May not be suitable for individuals requiring low sodium intake.